BrandMethod™ · how we work
Every strong brand follows one method.
BrandMethod is Roar's process for building a brand from the ground up, or reimagining one that already exists. It moves through three phases, strategy, identity, and marketing, each one modular enough to meet you exactly where you are.
The modules
Three phases, each one modular.
Brand Strategy
The thinking underneath everything else. Before a single word or image gets made, we get clear on who you are, who you serve, and why any of it matters.
- Communicating your vision
- Crafting a mission statement
- Defining core values
- Leading strategic planning
- Naming a brand
- Finding your true positioning
- Crafting your value proposition
- Developing ideal client profiles
- Creating empathetic impact narratives
- Diagnosing branding gaps
Brand Identity
The tangible, visual connection people have with your brand. Done well, it creates recognition, sets you apart, and expresses your why at a glance.
- Establishing an identity
- Crafting a visual identity
- Determining brand architecture
- Future casting with stylescapes
- Choosing color and typography that inspire
- Building compelling image libraries
- Defining graphic styles
- Unifying brand assets
- Cascading standards across every touchpoint
- Rebranding, done the right way
Brand Marketing
Where the strategy and identity go to work. This is how the right people actually find you, and what happens once they do.
- Designing customer funnels
- Crafting a messaging strategy
- Building a foundational content marketing strategy
- Determining a distribution strategy
- Operationalizing budgets
The tracks
Three phases, three starting points. Wherever your brand is right now, there is a track for it.
New beginnings
For brands starting from a blank page. We use a constellation of BrandMethod modules to help new businesses and new schools establish a firm foundation, with a focused strategy and an identity that means something from day one.
New opportunities
For an existing brand stepping into something new, a new program, a new market, a capital campaign. These moments are a catalyst for real strategic attention, not an afterthought.
New strategy
As organizations grow, their strategy has to grow with them. This track is for brands that are rebranding, or simply reimagining what comes next.
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