That is why Roar exists.

Taking brands in courageous directions.

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The story

Our lion is inspired by Aslan, from The Chronicles of Narnia.

A husband, a father, a pastor, and an entrepreneur. That last one he never planned on.

Trey’s plan was full-time ministry. He earned a seminary degree from Bethel Seminary and had every intention of using it. But God had a bigger plan.

He landed at The Mount Vernon School, an independent school in North Atlanta, where he led brand and creative work. He was also a teacher for high school and middle school students. These 10 years shaped him in ways he could never imagine, including the vision for Roar.

The school was a place to grow and learn to collaborate with others to build a brand from nothing to national recognition. Helping brands determine who they wanted to become and creating that future through brand, marketing, and creative became his aspiration. In 2021, he decided to take a leap of faith, taking what he learned at the school to serve other incredible organizations.

Trey is the third in a line of Lawrences and entrepreneurs, which may be why the calling finally caught up with him. The name Roar is a promise about courage. It’s a willingness to confront ambiguity and make the braver choice.

Connect with Trey on LinkedIn

Generosity from the start

The biggest brand builder is being good to people

From the very beginning, Roar was meant to be for something more than good work and good jobs for a creative team, as much as we love both. As a faith-driven company, we believe that businesses can bring restoration and hope to the world. We serve clients of every background, and our faith shows up as honest work and respect for everyone at the table. From day one, 3 percent of everything Roar earns goes to help parents adopt children with Down syndrome internationally. Since we have started, we have given away over $60,000 of top-line revenue.

Learn about the Triumph Fund

What we believe

Four values, lived from the inside out.

Humility: We are humble creatives who put our clients first, and we believe deeply that we never quit learning. Although we are experts, we know there are always more places to grow, especially when we lead with empathy.
Bravery: We are brave in our dreams and calculated in our risk. We think big for our clients without seeking validation or being limited by market constraints, while staying informed of the hurdles our clients face.
Courage: We are courageous in character and competence. We genuinely believe there is nothing we cannot do with the right team and disposition. We are not know-it-alls. We are creative leaders who are comfortable with ambiguity.
Confidence: We are confident because our other values create a solid foundation in us. Our confidence stems from our humility, bravery, and courage, and our clients trust us because we lead from the inside out.

The team

The Mane Gang

Trey leads the strategy on every project, and a trusted team of incredible people works alongside him. Half of us have worked in education full-time at some point in our careers. Others come from senior roles in other industries. Our customers can expect attention from the founder, professional creatives, and a heart for service, working with people who have actually sent the lice letter (if you know, you know). Our motto is stolen from Truitt Cathy: "Better, not bigger." It is how we keep the quality and the relationships that got us here.