Webinars and events
Four conversations about your school's story
A monthly webinar series for independent school leaders, led by Trey Boden and built on his book, Story Matters. Each session takes one chapter and ends with a practical tool you can put to work. Join one, or all four.
Sessions
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Webinar 1
Monday, 12:30 pm ET
Past session
The Story You're Telling (Whether You Know It or Not)
Based on Chapter 1: What Story Are You Telling?
Every school tells a story, but is it the one families are actually hearing? Discover how everyday interactions, admissions experiences, and community perceptions shape your school's reputation, often in ways you may not realize.
What you'll walk away with
- An understanding of the gap between the story your school tells and the story families actually experience.
- Practical ways to gather meaningful feedback from students, parents, and faculty.
- An introduction to the 3Cs framework to uncover patterns, identify disconnects, and clarify your school's current story.
- Actionable steps to ensure your school's brand promises align with the experiences you deliver.
More about this session : The Story You're Telling (Whether You Know It or Not)
Every school tells a story, but is it the one families are actually hearing? From your website to your admissions tours to everyday interactions, every touchpoint shapes how your school is perceived. Join Trey Boden to explore the gap between what schools intend to communicate and what families actually experience. Discover how listening to your community, challenging assumptions, and uncovering unspoken brand promises can reveal the story your school is really telling.
The tool
- 3Cs
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Webinar 2
Friday, 12:30 pm ET
Past session
What Makes Your School Worth Choosing?
Based on Chapter 2: Is Your Story the Story You Want to Be Telling?
In a competitive independent school landscape, being a great school isn't enough. Discover what truly differentiates your school and how to position it in a way that resonates with the families you want to attract.
What you'll walk away with
- A clearer understanding of what makes your school meaningfully different from the competition.
- A framework for evaluating your school's current reputation and position in the marketplace.
- An introduction to Centrality and Distinctiveness Mapping to identify opportunities for stronger positioning.
- Practical questions to help determine whether your school's current story reflects who you are and where you want to go.
More about this session : What Makes Your School Worth Choosing?
In a crowded independent school market, being a great school isn't always enough to stand out. What truly makes your school different, and does your community recognize it? Trey explores how schools can move beyond generic messaging to identify their unique position in the marketplace. Learn how to evaluate your school's competitive landscape, clarify what sets you apart, and determine whether your current story reflects the school you aspire to be.
The tool
- Centrality and Distinctiveness Mapping
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Webinar 3
Friday, 12:30 pm ET
Past session
Rewrite the Narrative. Redefine Your Brand.
Based on Chapter 3: Rewrite Your Story
Your school's story should do more than describe what you offer. It should communicate what you stand for and why it matters. Learn how to create authentic, compelling brand promises that connect with families and distinguish your school.
What you'll walk away with
- A practical approach to defining brand promises that reflect your school's purpose, strengths, and differentiators.
- An introduction to Trey's MessagingEQ Framework for balancing the messages your audiences need to hear.
- The CLEAR Framework for evaluating whether your brand promises are consistent, lived, emotional, authentic, and relevant.
- A starting point for building a more intentional, consistent, and compelling school narrative.
More about this session : Rewrite the Narrative. Redefine Your Brand.
Once you understand your school's story, how do you make it more compelling? It starts with defining what you promise families and making sure those promises reflect their actual experiences. Trey introduces his MessagingEQ framework, a practical approach to balancing your school's purpose, everyday strengths, and unique differentiators. Discover how to create clear, authentic brand promises and develop messaging that builds trust, connects emotionally, and gives families a compelling reason to choose your school.
The tool
- MessagingEQ
- The CLEAR Framework
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Webinar 4
Thursday, 12:30 pm ET
Past session
From Storytelling to Story Sharing: Creating Your Biggest Advocates
Based on Chapter 4: Retelling Your Story
Your most powerful marketing tool isn't necessarily your website, advertising, or social media. It's the people who experience your school every day. Discover how intentional experiences and meaningful relationships can turn families into your most passionate advocates.
What you'll walk away with
- An understanding of how every stage of the family journey influences your school's reputation and word-of-mouth.
- A practical Customer Journey Mapping tool to identify opportunities for more memorable and meaningful experiences.
- Strategies for strengthening relationships that support enrollment, retention, and referrals.
- Actionable ideas for turning satisfied families into enthusiastic advocates who naturally share your school's story.
More about this session : From Storytelling to Story Sharing: Creating Your Biggest Advocates
Your school's most powerful storytellers may not be on your marketing team. They're the families, students, and faculty who experience your brand every day. In this final session, Trey explores how to bring your school's story to life through intentional experiences, meaningful relationships, and the power of word-of-mouth. Learn how to rethink the family journey, create memorable moments that reinforce your brand promises, and turn satisfied families into passionate advocates who help tell your story for you.
The tool
- Customer Journey Mapping
Save your seat
Register for a session
Each session has its own registration. Pick the one you want to join and we will send you a calendar invite with the Zoom link.
This series has wrapped up. If you would like to hear about the next one, we would love to talk.
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About Trey
Meet your host, Trey Boden
Before Roar, Trey was the Chief Brand Officer and Creative Director at The Mount Vernon School in North Atlanta, and a teacher there. Over ten years, he was part of an incredible group of people who grew a sleepy day school into a nationally recognized brand.
In 2021 he started Roar, a brand strategy and creative studio, to take what the school invested in him and share it with others. Story Matters is the book that came out of that work, and these webinars walk through it one chapter at a time.
Read Trey's story