Our story
When I started Roar, I wanted it to be more than an excellent creative company. I wanted it to be brave for someone other than us.
The Triumph Fund is a donor advised fund my wife Lauren and I created to help families adopt a child with Down syndrome through international adoption. It is named for our son, Kai. His name means triumph. Kai has Down syndrome, and we brought him home from China in 2019. He changed what we thought our family would be, and he changed what we wanted our company to be for.
From the very first invoice, 3 percent of everything Roar earns goes to the Triumph Fund. Every brand we build sends a little further along to a family in the middle of a long, hopeful process. That is the part we are proudest of.
