Film Quality Services

The short version. Film Quality Services had grown from a video shop into a producer of large-scale live-stream activations for brands like Twitch, Riot Games, and Nintendo, but its brand still spoke to the old business. Roar repositioned FQS for who it had become, and rebuilt the website and rental store to match.

Where they started. FQS began in the mid-2010s producing short and long-form video and audio. Since 2019, it had become a producer of large-scale live-streaming events for brands like Twitch, the Atlanta Braves, Prime Gaming, Riot Games, and Nintendo. The company scaled fast in staff, equipment, and capability, but its branding still spoke to its old audience. The website and materials created a perception that no longer matched what FQS could actually do. Midway through our partnership, FQS was selected to run a brand activation for Super Bowl LVII.

The move. We repositioned FQS as strategists, producers, and content creators for brands using live activations to build loyalty with Gen Z and Gen Alpha audiences. We refreshed the brand identity, redesigned the website around the new positioning, and built a rental store that opened a new stream of income.

What we made:

• A new brand position built around live-stream brand activations
• A refreshed brand identity
• A redesigned website that matches the caliber of the work
• A rental store that unlocked a new revenue stream
• Demand marketing to reach the right clients

What happened. FQS came away with a website and brand it could send out with confidence, a working rental store adding a new stream of income, and positioning that finally matches the brands it serves. In the team’s words: better website branding, better functionality, and more streams of income. See the brand at filmqualityservices.com.